Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
| Year of publication: |
2012
|
|---|---|
| Authors: | Ma, Yu ; Seetharaman, P.B. ; Narasimhan, Chakravarthi |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 1, p. 47-63
|