Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims? - When higher discounts are better for higher price image stores-tensile versus precise claims
| Year of publication: |
1999
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| Authors: | Dhar, Sanjay K. ; González-Vallejo, Claudia ; Soman, Dilip |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 2, p. 154-177
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