Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance
Athanasios Poulis and Zazli Wisker
| Year of publication: |
2016
|
|---|---|
| Authors: | Poulis, Athanasios ; Wisker, Zazli |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 5, p. 490-503
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| Subject: | Perceived environmental uncertainty | Employer branding | Firm performance | SEM (structural equation modelling) | Internal branding | Brand management systems | Employee-based brand equity | Unternehmenserfolg | Interne Markenführung | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Markenwert | Brand equity | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Markenimage | Brand image | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2015-0852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620604