Modeling gender based customer preferences of information search channels
Gaurav Khatwani, Praveen Ranjan Srivastava
| Year of publication: |
April-June 2017
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| Authors: | Khatwani, Gaurav ; Srivastava, Praveen Ranjan |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 25.2017, 2, p. 52-67
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| Subject: | Decision Making | Fuzzy AHP | Information Channels | Internet Marketing | MCDM | TOPSIS | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Vertriebsweg | Distribution channel | Informationsverhalten | Information behaviour | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2017040104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673650