Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting
| Year of publication: |
1996
|
|---|---|
| Authors: | Chandrashekaran, Murali ; Walker, Beth A. ; Ward, James C. ; Reingen, Peter H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 2, p. 211-223
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