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Measuring modularity on manufacturers' distribution channel strategies : direct selling, reselling or agency selling
Song, Qinyu, (2025)
The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong, (2018)
Manufacturer's online selling strategies under spillovers from online to offline sales
Chen, Lin, (2023)
Driving digital strategy : a guide to reimagining your business
Gupta, Sunil, (2018)
Customer-based valuation
Gupta, Sunil, (2009)
Impact of sales promotions on when, what, and how much to buy
Gupta, Sunil, (1988)