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The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong, (2018)
The impact of consumer returns on the multichannel sales strategies of manufacturers
Letizia, Paolo, (2018)
Manufacturer's online selling strategies under spillovers from online to offline sales
Chen, Lin, (2023)
Impact of sales promotions on when, what, and how much to buy
Gupta, Sunil, (1988)
Customer-based valuation
Gupta, Sunil, (2009)
Driving digital strategy : a guide to reimagining your business
Gupta, Sunil, (2018)