Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Bruno Godey; Daniele Pederzoli; Gaetano Aiello; Raffaele Donvito; Priscilla Chan ...
| Year of publication: |
2013
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|---|---|
| Authors: | Godey, Bruno ; Pederzoli, Daniele ; Aiello, Gaetano ; Donvito, Raffaele ; Chan, Priscilla |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 361-378
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| Subject: | country of origin | luxury | international | cross-cultural analysis | consumer behavior | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Welt | World | Herkunftsbezeichnung | Designation of origin | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408602