Modeling Market Scenarios for Simulation Studies on the Joint Segmentation and PositioningProblem

In the present paper a modeling framework for generation of market data is suggested. First models of consumers perceptual/preferential positions are discussed. Second a model linking brand perceptions to consumers is suggested where the degree of perceptual competition between brands is explicitly modeled. Third a model linking consumers perceptions and preferences completes the data model from which a simulation can depart. editors EconBiz]

MoreLess

Year of publication:	1999-09-01
Authors:	Buchta, Christian
Publisher:	Institut für Informationsverarbeitung und -wirtschaft <Wien>

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	280576 bytes 27 p. application/pdf
Series:	Wirtschaftsuniversität Wien - Forschungsbezogene elektronische Publikationen Wirtschaftsuniversität Wien - Institut für Informationsverarbeitung und -wirtschaft - SFB Adaptive Information Systems and Modelling in Economics and Management Science ; 1999,59
Type of publication:	Book / Working Paper
Language:	English
Classification:	Product policy ; Simulation methods ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005841709