Modeling multi-criteria promotional strategy based on fuzzy goal programming
B. K. Mangaraj
| Year of publication: |
2011
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|---|---|
| Authors: | Mangaraj, B. K. |
| Published in: |
Implementing new business models in for-profit and non-profit organizations : technologies and applications. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60960-129-4. - 2011, p. 246-265
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| Subject: | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme | Auswahl | Selection | Softwareentwicklung | Software development | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Geschäftsmodell | Business model | Handwerkergenossenschaft | Handicraft cooperative | Weberei | Weaving industry | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009126074