Modeling multinational diffusion patterns : an efficient methodology
Hubert Gatignon, Jehoshua Eliashberg and Thomas S. Robertson
| Year of publication: |
1989
|
|---|---|
| Authors: | Gatignon, Hubert A. |
| Other Persons: | Eliashberg, Jehoshua (contributor) ; Robertson, Thomas S. (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 3, p. 231-247
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Europa | Europe | 1965-1980 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090685