Modeling of customer response to marketing of local telephone services
Gregory Napiorkowski and William Borghard
| Year of publication: |
1996
|
|---|---|
| Authors: | Napiorkowski, Gregory |
| Other Persons: | Borghard, William (contributor) |
| Published in: |
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995. - Berlin : Springer, ISBN 3-540-61613-6. - 1996, p. 252-282
|
| Subject: | Direktmarketing | Direct marketing | Marktforschung | Market research | Telekommunikation | Telecommunications | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001319626