Modeling partial customer churn : on the value of first product-category purchase sequences

Vera L. Miguéis; Dirk Van Den Poel; A. S. Camanho; Joao Falcao e Cunha

Year of publication:	2012
Authors:	Miguéis, Vera L. ; Van den Poel, Dirk ; Camanho, A. S. ; Falcao e Cunha, Joao
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| Lebensmitteleinzelhandel \| Food retailing \| Marketingmanagement \| Marketing management \| Werbewirkung \| Advertising effects \| Prognoseverfahren \| Forecasting model

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