Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites
Hong-bumm Kim; Taegoo (Terry) Kim; Sung Won Shin
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Hong-bumm ; Kim, Taegoo ; Shin, Sung Won |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 30.2009, 2, p. 266-277
|
| Subject: | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Faktorenanalyse | Factor analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838244