Modeling service alliances: an exploratory investigation of spillover effects in service partnerships
| Year of publication: |
2007
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|---|---|
| Authors: | Bourdeau, Brian L. ; Cronin Jr, J.Joseph ; Voorhees, Clay M. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 28.2007, 6, p. 609-622
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