Modeling social interactions : identification, empirical methods and policy implications
Year of publication: |
2008
|
---|---|
Authors: | Hartmann, Wesley R. ; Manchanda, Puneet ; Nair, Harikesh ; Bothner, Matthew S. ; Dodds, Peter |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 287-304
|
Subject: | Soziale Beziehungen | Social relations | Marktforschung | Market research |
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