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Modeling the barriers to rural marketing using the interpretive structural modeling approach

Poonam Kumari, Nirupma Gupta and Shilpa Sindhu
Year of publication:
2014
Authors: Kumari, Poonam ; Gupta, Nirupma ; Sindhu, Shilpa
Published in:
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 13.2014, 3, p. 7-30
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