Modeling the effect of advertising on price response: An econometric framework and some preliminary findings
| Year of publication: |
1989
|
|---|---|
| Authors: | Vanhonacker, Wilfried R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 19.1989, 2, p. 127-149
|
| Publisher: |
Elsevier |