Modeling the effects of including-excluding attributes in choice experiments on systematic and random components
Year of publication: |
2007
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Authors: | Islam, Towhidul ; Louviere, Jordan J. ; Burke, Paul F. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 4, p. 289-300
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