Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Jaap E. Wieringa, Ernst C. Osinga, Enar Ruiz Conde, Peter S. H. Leeflang, and Philip Stern
| Year of publication: |
2014
|
|---|---|
| Authors: | Wieringa, Jaap E. ; Osinga, Ernst C. ; Ruiz Conde, Enar ; Leeflang, Peter ; Stern, Philip |
| Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 591-628
|
| Subject: | Verkaufsförderung | Sales promotion | Pharmaindustrie | Pharmaceutical industry | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | Nachfrage | Demand | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010353471