Modeling the impact of product quality on dynamic pricing and advertising policies
Régis Y. Chenavaz, Gustav Feichtinger, Richard F. Hartl, Peter M. Kort
| Year of publication: |
2020
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|---|---|
| Authors: | Chenavaz, Régis Y. ; Feichtinger, Gustav ; Hartl, Richard F. ; Kort, Peter M. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 284.2020, 3 (1.8.), p. 990-1001
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| Subject: | Condition of Dorfman-Steiner | Dynamic advertising | Dynamic pricing | Marketing mix | Price-advertising-quality relationship | Werbung | Advertising | Produktqualität | Product quality | Preismanagement | Pricing strategy | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.01.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238930