Modeling the interface between the social geosystem and the environment

This article deals with the context of a new rationality in modeling due to the climate agenda and the introduction of ESG-type principles. We studied a geosystem with homogeneous natural-territorial complexes with the same geological basement, mesoforms of relief and industrial-territorial complexes. They function in a unified institutional climate. In this case, the focus is on the mesoscale of systems. The institutional order is based on the relationship between private and general institutions, and on organizational features of regions. The Dixit-Stiglitz monopolistic competition model is used to account for financial performance and utility in an equilibrium industry with high nature intensity. What is new is the introduction of the concept of social brands associated with ecosystem services and used simultaneously to account for the utility and customization of the new economic order, as well as the introduction of a social discount rate (a discount factor). Social brands create a certain “green” meaningful context in relation to natural capital and acting brands through social platforms. Thus, the society, through the mechanism of social brands, is offered a new format of interactions in which the structure of social brands becomes a priority in relation to the productive structure of the economy.