Modeling the interplay of information seeking and information sharing

Purpose: The purpose of this paper is to contribute to the creation of a holistic picture of information behavior by examining the connections between information seeking and sharing. Design/methodology/approach: Conceptual analysis is used to focus on the ways in which the researchers have modeled the interplay of information seeking and sharing. The study draws on conceptual analysis of 27 key studies examining the above issue, with a focus on the scrutiny of six major models for information behavior. Findings: Researchers have employed three main approaches to model the relationships between information seeking and sharing. The indirect approach conceptualizes information seeking and sharing as discrete activities connected by an intermediating factor, for example, information need. The sequential approach assumes that information seeking precedes information sharing. From the viewpoint of the interactive approach, information seeking and sharing appear as mutually related activities shaping each other iteratively or in a cyclical manner. The interactive approach provides the most sophisticated research perspective on the relationships of information seeking and sharing and contributes to holistic understanding of human information behavior. Research limitations/implications: As the study focuses on information seeking and sharing, no attention is devoted to other activities constitutive of information behavior, for example, information use. Originality/value: The study pioneers by providing an in-depth analysis of the connections of information seeking and information sharing.