Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
| Year of publication: |
2006
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|---|---|
| Authors: | Ho, Teck H. ; Lim, Noah ; Camerer, Colin F. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 3, p. 307-331
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