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Modelling and marketing : two important concepts and the connection between them

P. S. H. Leeflang and J. Koerts
Year of publication:
1973
Authors: Leeflang, P. S. H. ; Koerts, J.
Published in:
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 7.1973/74, 3, p. 203-217
Subject: Absatz
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