Modelling consumer responses to an apparel store brand: Store image as a risk reducer
Year of publication: |
2009
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Authors: | Liljander, Veronica ; Polsa, Pia ; van Riel, Allard |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 4, p. 281-291
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