Modelling customer process activities in interactive value creation
Year of publication: |
2011
|
---|---|
Authors: | Eichentopf, Thomas ; Kleinaltenkamp, Michael ; van Stiphout, Janine |
Other Persons: | Orsingher, Chiara (ed.) |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 22.2011, 5, p. 650-663
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer script | Customer process | Service blueprint | Value co‐creation | Co‐production | Customer integration | Customer relations | Marketing |
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