Modelling of factors influencing impulse buying behaviour of online shoppers : an integrated ISM and MICMAC approach
Sucheta Agarwal, Aastha Dixit, Biswas Dixit, Vivek Agrawal
| Year of publication: |
2022
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|---|---|
| Authors: | Agarwal, Sucheta ; Dixit, Aastha ; Dixit, Biswas ; Agrawal, Vivek |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 27.2022, 4, p. 502-528
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| Subject: | impulse buying | interpretive structural modelling | ISM | MICMAC | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.125107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234518