Modelling the brand equity concept
Year of publication: |
1993
|
---|---|
Authors: | Irmscher, Markus |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 1005558-7. - Vol. 21.1993, 2, p. 102-110
|
Subject: | Markenartikel | Brand | Theorie | Theory |
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