Modelling the College Student Choice Process via Conjoint Analysis

In the article, the conjoint analysis method was applied to the situation in which school management intends to start new, post high-school form of teaching opportunities, Each new school is described by five variables: duration, work intensity, organization, vocational diploma, and price per month. In this inquiry a sample of 165 high school students from Wroclaw were asked to express their preference. The respondents were asked to evaluate the proposed schools by evaluating them on a 100-point scale. In order to estimate the part-worth's, and relative importance of each characteristic in the choice process, collected data are analyzed with conjoint measurement methodology