Modelling the customer relationship management in a multi-layer supply chain considering product life cycle
Hassan Mehrmanesh and Sahar Parikhi; Sahar Parikhi
| Year of publication: |
2013
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|---|---|
| Authors: | Mehrmanesh, Hassan ; Parikhi, Sahar ; Fazlollahtabar, Hamed |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 16.2013, 4, p. 525-547
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| Subject: | supply chain | customer relationship management | CRM | life cycle | mathematical modelling | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Produktlebenszyklus | Product life cycle | Theorie | Theory | Lebenszyklus | Life cycle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354415