Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment
| Year of publication: |
1998
|
|---|---|
| Authors: | Bucklin, R.E. ; Gupta, S. ; Siddarth, S. |
| Published in: |
Journal of forecasting. - Chichester : Wiley, ISSN 0277-6693, ZDB-ID 7834329. - Vol. 17.1998, 3-4, p. 281-302
|