Modelling the spread of negative word-of-mouth in online social networks
Lucas Stich, Gerald Golla and Alexandros Nonopoulos
| Year of publication: |
2014
|
|---|---|
| Authors: | Stich, Lucas ; Golla, Gerald ; Nonopoulos, Alexandros |
| Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 1246-0125, ZDB-ID 2093544-4. - Vol. 23.2014, 2, p. 203-221
|
| Subject: | negative word-of-mouth | firestorms | online social networks | diffusion models | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Informationsverbreitung | Information dissemination | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370186