Models for the optimization of promotion campaigns : exact and heuristic algorithms

Fabrice T. Nobibon, Roel Leus and Frits C.R. Spieksma

Year of publication:	2008
Authors:	Talla Nobibon, Fabrice ; Leus, Roel ; Spieksma, Frits C. R.
Publisher:	Leuven : Katholieke Univ. Leuven, Faculty of Economics and Applied Economics
Subject:	Heuristik \| Heuristics \| Theorie \| Theory \| Algorithmus \| Algorithm \| Mathematische Optimierung \| Mathematical programming \| Operations Research \| Operations research

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