The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Jie Wu, Zhenzhong Ma, Zhiyang Liu
| Year of publication: |
2019
|
|---|---|
| Authors: | Wu, Jie ; Ma, Zhenzhong ; Liu, Zhiyang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 524-533
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| Subject: | International diversification | Technological capability | Market orientation | Product innovation | Emerging market multinational | China | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Diversifikation | Diversification | Marketingmanagement | Marketing management | Innovation | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.03.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023717