A moderated-mediation model of perceived enjoyment, security and trust on customer satisfaction : evidence from banking industry in India
Year of publication: |
2023
|
---|---|
Authors: | Sathar, Meharaj Banu Abdul ; Rajagopalan, Malini ; Naina, Shaik Mohamed ; Parayitam, Satyanarayana |
Subject: | India | Moderated-mediation | Perceived ease of use | Perceived enjoyment | Perceived usefulness | Security | TAM | Trust | Indien | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking |
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