Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Denise M. Janssen; Leonard J. Paas
| Year of publication: |
2014
|
|---|---|
| Authors: | Janssen, Denise M. ; Paas, Leonard J. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 167-177
|
| Subject: | Advertisement model body size | Fashion leadership | Apparel industry | Moderated quadratic relationships | Werbung | Advertising | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367214