Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach
Michael A. Kamins ; Henry Assael
| Year of publication: |
1987
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|---|---|
| Authors: | Kamins, Michael A. |
| Other Persons: | Assael, Henry (contributor) |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 8.1987, 2, p. 237-253
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001043205