Moderating factors of immediate, dynamic and long-run cross-price effects

Csilla Horváth and Dennis Fok

Year of publication:	2008
Other Persons:	Horváth, Csilla (contributor) ; Fok, Dennis (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Markenführung \| Brand management \| Preismanagement \| Pricing strategy \| Preiselastizität \| Price elasticity \| Preisdifferenzierung \| Price discrimination

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