Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
| Year of publication: |
2013
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|---|---|
| Authors: | Horváth, Csilla ; Fok, Dennis |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 1, p. 127-152
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