Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
| Year of publication: |
2005
|
|---|---|
| Authors: | Gonçalves, Karen P. |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 2, p. 107-108
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Focus groups | Consumers | Business‐to‐business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363760510589271 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848449