Moderators of the negativity effect : commitment, identification, and consumer sensitivity to corporate social performance
Tsung-Chi Liu; Chung-Yu Wang; Li-Wei Wu
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Tsung-chi ; Wang, Chung-yu ; Wu, Li wei |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 1, p. 54-70
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952177