Modern aspects and trends of customer intelligence development
Tatyana А.Soldatenko, Saira R.Yessimzhanova
| Year of publication: |
2020
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|---|---|
| Authors: | Soldatenko, Tatyana А. ; Yessimzhanova, Saira R. |
| Published in: |
Economics : the strategy and practice : ESP. - Almaty : [Verlag nicht ermittelbar], ISSN 1997-9967, ZDB-ID 2515221-X. - Vol. 15.2020, 2, p. 107-113
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| Subject: | Marketing Intelligence | Data Driven Marketing | Customer Intelligence | Resources for Customer Intelligence | Customer identification | Customer attraction | Customer retention | Customer value development | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417820