Modern marketing for profit and non-profit organizations : international perspective
Year of publication: |
2013
|
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Other Persons: | Smyczek, Sławomir (contributor) ; Matysiewicz, Justyna (contributor) |
Publisher: |
Katowice : Univ. of Economics in Katowice Publ. |
Subject: | Verbraucher | Consumers | Internationaler Markt | International market | Soziale Ausgrenzung | Social exclusion | Verbraucherschutz | Consumer protection | Marketing | Nonprofit-Marketing | Nonprofit marketing | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 222 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 13 Beitr. |
ISBN: | 978-83-7875-169-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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