Modern marketing strategy
ed. by Edward C. Bursk ...
| Year of publication: |
1964
|
|---|---|
| Other Persons: | Bursk, Edward Collins (contributor) ; Chapman, John F. (contributor) |
| Publisher: |
Cambridge, Mass. : Harvard Univ. Press |
| Subject: | Absatzpolitik | Marktforschung | Werbung | Preisgestaltung | Marktpsychologie | Markenartikel | Marketingmanagement | Marketing management | Marketing |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 360 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enthält Aufsätze Aus: Harvard business review |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000329053