Moderne Preispolitik : Gewinnoptimierung durch kluges Erlösmanagement
von Professor Werner Pepels
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Pepels, Werner |
| Institutions: | Erich-Schmidt-Verlag (publisher) |
| Publisher: |
Berlin : Erich Schmidt Verlag |
| Subject: | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Deutschland | Germany | Unternehmen | Preispolitik | Preisbildung | Erlösplanung | Controlling |
| Description of contents: | Table of Contents [gbv.de] ; Description [esv.info] |
| Extent: | 245 Seiten Illustrationen, Diagramme, Karten |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 233-234 |
| ISBN: | 3-503-18756-1 ; 978-3-503-18756-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012034660