Monetizing online content: digital paywall design and configuration
Robert Rußell, Benedikt Berger, Lucas Stich, Thomas Hess, Martin Spann
| Year of publication: |
2020
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|---|---|
| Authors: | Rußell, Robert ; Berger, Benedikt ; Stich, Lucas ; Hess, Thomas ; Spann, Martin |
| Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 62.2020, 3, p. 253-260
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| Subject: | Digital paywalls | Online content | Monetization | Revenue models | Pricing | Digitale Güter | Digital goods | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Digitale Dienste | Web-based service | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Social Web | Social web | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12599-020-00632-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012242564