Money games : profiting from the convergence of sports and entertainment
David M. Carter
| Year of publication: |
2011
|
|---|---|
| Authors: | Carter, David M. |
| Publisher: |
Stanford, Calif : Stanford University Press |
| Subject: | Sportökonomik | Sports economics | Freizeitwirtschaft | Leisure industries | Spiel | Games | Sportmarketing | Sports marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 290 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing. 1012 |
| ISBN: | 978-0-8047-5955-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652963