Moral hazard and customer loyalty programs
Year of publication: |
2009
|
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Authors: | Basso, Leonardo J. ; Clements, Matthew T. ; Ross, Thomas W. |
Published in: |
American economic journal : a journal of the American Economic Association. - Nashville, Tenn. : AEA, ISSN 1945-7669, ZDB-ID 2442378-6. - Vol. 1.2009, 1, p. 101-123
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Passagierluftverkehr | Air passenger transport | Rabatt | Rebate | Moral Hazard | Moral hazard | Theorie | Theory |
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