Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Year of publication: |
2023
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Authors: | Vance, Lenny ; Raciti, Maria M. ; Lawley, Meredith |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 2, p. 142-151
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Subject: | altruism | children’s health | congruence | ethics | grassroots sport | sponsor motivations | Sport | Sports | Altruismus | Altruism | Sponsoring | Sponsorship | Kinder | Children | Sportmarketing | Sports marketing | Profisport | Professional sports | Ethik | Ethics | Gesundheit | Health | Motivation | Sportpolitik | Sport policy |
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