More ads, more revs? Is there a media bias in the likelihood to be reviewed?

This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability.

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Year of publication:	2012
Authors:	Dewenter, Ralf ; Heimeshoff, Ulrich
Institutions:	Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät

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Extent:	application/pdf
Series:	DICE Discussion Papers. - ISSN 2190-9938.
Type of publication:	Book / Working Paper
Notes:	Number 57
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010956786